Profitability of Small Garden Centers
This article lets you in on a secret of niche retailing.
The Garden Center Experience
By Anita Campbell on May 25, 2004
The Experience Economy by Joseph Pine II and James Gilmore suggests that we have entered an age when consumers expect an “experience” when they shop. Having good products and excellent service is no longer enough. Consumers want to be drawn into the offering so that they feel pleasurable sensations and emotions when they shop. They want it to be memorable.It seems that savvy owners of independent garden centers have read The Experience Economy. Gardening has become the ultimate consumer business. Independent garden centers, virtually all of them small businesses, have found a way to be profitable and compete even against the mammoth chains, by creating a shopping experience.
10 Comments »
RSS feed for comments on this post. TrackBack URI
Leave a comment
You must be logged in to post a comment.
chat pregnancy room teen…
Technologies of chat pregnancy room teen…
Trackback by chat pregnancy room teen — April 23, 2007 @ 11:44 pm
Truly, Madly, Completely: The Best Of…
news…
Trackback by Truly, Madly, Completely: The Best Of — June 11, 2007 @ 6:57 pm
You’re My ¹1…
news…
Trackback by You're My ¹1 — June 11, 2007 @ 6:58 pm
Elusive…
news…
Trackback by Elusive — June 11, 2007 @ 7:01 pm
Marusha…
news…
Trackback by Marusha — June 11, 2007 @ 7:03 pm
Me and My…
news…
Trackback by Me and My — June 11, 2007 @ 7:03 pm
yahoo music charts uk…
news…
Trackback by yahoo music charts uk — September 15, 2007 @ 12:35 am
bmw 135i…
news…
Trackback by bmw 135i — September 17, 2007 @ 3:00 am
sid henry real estate agent…
news…
Trackback by sid henry real estate agent — October 2, 2007 @ 9:18 pm
cheapest tramadol…
news…
Trackback by cheapest tramadol — December 29, 2007 @ 8:35 pm